Your Online Side Hustle International (YOSHI)

Agenda of the course:" "Topics to be found in the program are: -Test out your idea -Build a brand -Setup your website or other key channels -Online marketing: from SEO to influencers -Content strategy -Convert visitors and followers into buying customers -Finance and fund your growth -Collaborate with other European entrepreneurs during YOSHI Week" Agenda of the course:" "Topics to be found in the program are: -Test out your idea -Build a brand -Setup your website or other key channels -Online marketing: from SEO to influencers -Content strategy -Convert visitors and followers into buying customers -Finance and fund your growth -Collaborate with other European entrepreneurs during YOSHI Week"

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Semester / Term Fall/Winter

Course Start Date & Time 2025-10-27 15:00:00

Course End Date & Time 2026-01-16 00:00:00

Type Shared Lecture

Format

Blended

online

Blended

Host University

Saxion University of Applied Sciences

Study Programme students and staff from all study programs can enter

Credits (ECTS) 5

Contact hours 50 contact hours (28hrs Lectures and Coaching plus 22 hours YOSHI week) TOTAL 140 hours incl self study (28 per ECT),

Full/partial course Full course

Course Content

"Topics to be found in the program are:

-Test out your idea

-Build a brand

-Setup your website or other key channels

-Online marketing: from SEO to influencers

-Content strategy

-Convert visitors and followers into buying customers

-Finance and fund your growth

-Collaborate with other European entrepreneurs during YOSHI Week"

Prerequisites none

Teaching Methods tutorial workshop, instruction, weekly coaching group, Dragons’ Den

Assessment Weekly assignments and participation

Learning Outcomes

YOSHI will help you test-fly your idea. This means you will learn to validate a product or service with an (online) audience, to determine if there is a market for your solution in order to generate an income. You will learn not only the fundamentals of starting a business but also how to optimise your marketing strategy using tools such as SEO, influencer marketing and AI. You will discover how to start a website, setup other key channels, and how to convert visitors into paying customers. Moreover, you will gain insights into financing and how to grow your business.

Further Information

Kickoff, Hybrid, Monday Oct 27(16:00-17:00 CET); Knowledge Sessions: Online Wednesdays Oct 29-Mar 11, (16:00-17:00 CET); Coaching: Hybrid Mondays Nov 3-Mar 9, (16:00-17:00 CET) from Saxion, dates and times from St Pölten and Jamk to be determined; YOSHI Week: Onsite, Jan 12-16 2026 in Enschede NL (Saxion)

Literature & Materials

Open To all E³UDRES² students and staff

Tutors Maarten Bas Backer

Beginning of Application Period 2025-07-01 00:00:00

End of Application Period 2025-10-20 00:00:00