Your Online Side Hustle International (YOSHI)
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More information
Semester / Term
Fall/WinterCourse Start Date & Time
2025-10-27 15:00:00Course End Date & Time
2026-01-16 00:00:00Type
Shared LectureFormat
Blended
online
Blended
Host University
Saxion University of Applied Sciences
Study Programme
students and staff from all study programs can enterCredits (ECTS)
5Contact hours
50 contact hours (28hrs Lectures and Coaching plus 22 hours YOSHI week) TOTAL 140 hours incl self study (28 per ECT),Full/partial course
Full courseCourse Content
"Topics to be found in the program are:
-Test out your idea
-Build a brand
-Setup your website or other key channels
-Online marketing: from SEO to influencers
-Content strategy
-Convert visitors and followers into buying customers
-Finance and fund your growth
-Collaborate with other European entrepreneurs during YOSHI Week"
Prerequisites
noneTeaching Methods
tutorial workshop, instruction, weekly coaching group, Dragons’ DenAssessment
Weekly assignments and participationLearning Outcomes
YOSHI will help you test-fly your idea. This means you will learn to validate a product or service with an (online) audience, to determine if there is a market for your solution in order to generate an income. You will learn not only the fundamentals of starting a business but also how to optimise your marketing strategy using tools such as SEO, influencer marketing and AI. You will discover how to start a website, setup other key channels, and how to convert visitors into paying customers. Moreover, you will gain insights into financing and how to grow your business.
Further Information
Kickoff, Hybrid, Monday Oct 27(16:00-17:00 CET); Knowledge Sessions: Online Wednesdays Oct 29-Mar 11, (16:00-17:00 CET); Coaching: Hybrid Mondays Nov 3-Mar 9, (16:00-17:00 CET) from Saxion, dates and times from St Pölten and Jamk to be determined; YOSHI Week: Onsite, Jan 12-16 2026 in Enschede NL (Saxion)