Viral Marketing and Growth Hacking
Send participation request
More information
Semester / Term
Fall/WinterCourse Start Date & Time
2025-12-17 00:00:00Course End Date & Time
2026-01-22 00:00:00Type
Integrated courseFormat
online
Host University
University of Applied Sciences St. Pölten
Study Programme
Master Digital Marketing & CommunicationCredits (ECTS)
2Contact hours
11.25Full/partial course
Full courseCourse Content
In addition to the theoretical basics, students learn from concrete application scenarios. This includes:
- Basics: Growth Hacking & Viral Marketing
- Core Elements of Viral Marketing
- Planning and implementation of a growth hacking strategy (idea generation, prioritization, data analysis)
- Recent case studies: Growth Hacking & Viral Marketing
- Work on a case study
Teaching Methods
Lecture, group workAssessment
Immanent examination character, grades 1-5Learning Outcomes
Students gain knowledge about the use, strategic importance and possibilities of viral marketing in the context of the marketing approach growth hacking.