Viral Marketing and Growth Hacking
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More information
Semester / Term
Fall/Winter
Course Start Date & Time
2025-12-17 00:00:00
Course End Date & Time
2026-01-22 00:00:00
Type
Integrated course
Format
online
Host University
University of Applied Sciences St. Pölten
Study Programme
Master Digital Marketing & Communication
Credits (ECTS)
2
Contact hours
11.25
Full/partial course
Full course
Course Content
In addition to the theoretical basics, students learn from concrete application scenarios. This includes:
- Basics: Growth Hacking & Viral Marketing
- Core Elements of Viral Marketing
- Planning and implementation of a growth hacking strategy (idea generation, prioritization, data analysis)
- Recent case studies: Growth Hacking & Viral Marketing
- Work on a case study
Prerequisites
No
Teaching Methods
Lecture, group work
Assessment
Immanent examination character, grades 1-5
Learning Outcomes
Students gain knowledge about the use, strategic importance and possibilities of viral marketing in the context of the marketing approach growth hacking.
Further Information
No
Literature & Materials
No
Open To
Master Digital Marketing & Communication, 15 places
Tutors
Iva Hauk
Beginning of Application Period
2025-07-01 00:00:00
End of Application Period
2025-12-10 01:00:00